In the modern real estate market, as home prices rise and inventory is lower, some home sellers might consider trying to sell their home on their own, which is referred to as a For Sale by Owner (FSBO). If you plan to sell your home, should you sell it on your own?

Here are the top five reasons why selling as a FSBO is not a good idea:

1. Exposure to Prospective Buyers

Do you have a marketing strategy and network that will expose your home to the widest market? Putting up an ad on Craigslist or Facebook doesn’t count. Most real estate agents have an internet strategy to promote your home and expose it to a nationwide network. Do you?

2. Results Come from the Internet

Where did buyers find the home they actually purchased?

49% on the internet

31% from a Real Estate Agent

7% from a yard sign

1% from newspapers

Putting a sign on the front lawn and putting up an ad in the paper are the least effective means of selling a home these days. Having a strong internet strategy is crucial.

3. There Are Too Many People to Negotiate With

Here is a list of some of the people with whom you must be prepared to negotiate if you decide to For Sale by Owner:

The buyer who wants the best deal possible

The buyer’s agent who solely represents the best interest of the buyer

The buyer’s attorney (in some parts of the country)

The home inspection companies, which work for the buyer and will almost always find some problems with the house

The appraiser if there is a question of value

4. FSBOing Has Become More And More Difficult

There is a ton of paperwork when it comes to selling a home, due to industry disclosures and regulations having become mandatory. This is one of the reasons that the percentage of people who sell as FSBO has dropped from 19% to 8% over the last 20+ years.

5. You Net More Money When Using an Agent

It may seem as if you’re saving money by selling your home on your own because you’re not paying the seller’s commission. But the fact is that the seller and buyer can’t both save the commission.

A study by Collateral Analytics revealed that people who sell as FSBOs don’t actually save anything, and in some cases, may be costing themselves more. One of the main reasons for the price difference at the time of sale is:

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

Using an agent will expose your home to more buyers, and as such the greater the chances are that there could be a bidding war. The study showed that the difference in price between comparable homes of size and location is currently at an average of 6% this year.

Why would you choose to list on your own and manage the entire transaction when you can hire an agent and not have to pay anything more? 

If you decide to use an agent to sell your home, we would be happy to work with you to get the highest price possible for your home for sale in Lake Travis, Lakeway, and Austin.

Check back on our blog twice a week for more real estate news, ideas, and local events in Austin and Lake Travis. You can search for the perfect home on our website using our powerful home search tools. You can also get free listing alerts of homes as they hit the market at WelcomeToLakeTravis.com. And you can always feel free to call us at 512-657-4467‚Äč to talk to an experienced agent today.